Merek Dian Pelangi awalnya bermula dari bisnis tekstil orangtuanya, yang kemudian dikembangkan Dian menjadi bisnis mode yang sukses menaungi tujuh lini busana. Berkat gaya pribadi dan kemampuan marketingnya yang mumpuni, Dian secara efektif memanfaatkan social media sebagai sarana branding, dan sudah mengumpulkan lebih dari dua juta follower Instagram.
Interpretasinya dalam busana Muslim mendobrak konvensi dan asumsi umum terhadap kalangan hijabi, dengan menghadirkan warna-warna terang, corak prints dan tie-dye, serta teknik layering untuk nuansa bohemian yang trendi. Rancangannya menjadi favorit banyak wanita dari kalangan hijabi sampai non-Muslim, berkat variasi blus, kemeja, rok panjang dan tunik yang cantik dan eye-catching.
Selain dikenal sebagai salah satu pionir yang mempopulerkan premium modest wear di Indonesia, Dian Pelangi juga menjadi desainer busana Muslim pertama yang terpilih untuk mengikuti program Indonesia Fashion Forward.
Pada awal tahun 2015, dalam rangka The London College of Fashion (LCF) Residential Program, Dian berkunjung ke Inggris untuk berpartisipasi dalam London Fashion Week dan melakukan kegiatan serta lokakarya dengan mahasiswa LCF, semuanya didukung oleh British Council.
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Dian Pelangi brand originally stems from his parents' textile business, which later developed into successful fashion business that houses seven clothing line. Thanks to her personal style and ability of qualified marketing, Dian effectively utilize social media as a means of branding, and has already gained more than two million followers in Instagram.
Her interpretation on the Islamic fashion is meant to to break convention and the general assumption for the hijabis, presenting bright colors, patterns and tie-dye prints, as well as layering technique for bohemian trendy shades. The designs become favorite among many women, from hijabis to non-Muslims, thanks to the variety of blouses, shirts, long skirts and tunics that are gorgeous and eye-catching.
Besides being known as one of the pioneers who popularized wear modest premium in Indonesia, Dian Pelangi also became the first Muslim fashion designers who were selected to join Indonesia Fashion Forward program.
In early 2015, in the framework of the London College of Fashion (LCF) Residential Program, Dian visited England to participate in London Fashion Week and the activities and workshops with LCF students, all of which was supported by the British Council.
